Re-brand by Vanderbrand
No challenge - or industry - left unturned
December 18, 2019
Julie Vander Herberg is Founder & Creative Director of Vanderbrand in Toronto
Julie is an award-winning creative director specialized in branding, digital strategy, and lifestyle marketing. Julie founded Vanderbrand in 2008 after working in design and architecture. Receiving her Bachelors of Design at York University and Sheridan College in Toronto, and having studied Visuelle Kommunikation at the Bauhaus Universitât in Weimar, Germany, Julie is well versed in building solid foundations and aligning her agency with progressive ideas and products. Now with over 15 years experience in branding, strategy, and design, she has worked with some of the world's leading companies in real estate, architecture, corporate, culture, technology, hospitality and retail sectors. Her clients at Vanderbrand include the Four Seasons Hotels and Resorts, Great Gulf, The Hazelton Hotel, Dream, Brookfield Properties, and Oxford Properties. Julie's cultural experience includes the Smithsonian Institution, Barbados Concorde Experience, Artscape, and The Royal Ontario Museum.
And we're just getting started with that list, covering only the first few industry sectors on Vanderbrand's impressive CV. Rather than expand on them all, Julie, a recent AA Student Awards judge, chose to send an example from an entirely different sector when we asked her to share some of Vanderbrand's work with our readers.
Sapsucker is an all-natural, nothing added, sustainably sourced, plant-based water. A departure from the regular, Sapsucker provides a solution to traditional bottled water. Both healthy and delicious, Sapsucker utilizes sustainable processes to harvest their naturally alkaline and vitamin-rich beverage. Adding three sparkling offerings to its existing single-flavour lineup, Sapsucker engaged Vanderbrand to rebrand and reposition the drink as a hydration staple for those who like to enjoy life.