Sans Alcool, but Not Sans Cool
Bière Sans Alcool and Virginie Gosselin and Rachel Lecompte Show Not Drinking is the New Drinking
February 17, 2022
When one thinks of craft brewery the usual picture that bubbles to mind might be a high-ABV IPA with an improbable number of hops, and an even more improbable name, or perhaps the sudsy simulacrum you summon is a summer sessional ale with a flavour described as “chill.” However, it is unlikely that you think of non-alcoholic beer.
The brand Bière Sans Alcool wants to change your perception of non-alcoholic beer and show that you can still have high-levels of chaotic fun even if your percentage is low. Photographer Virginie Gosselin and art director Rachel Lecompte combined their prodigious powers to produce a series of photographs that capture delightful chaos that can be had, even during dry February.
See the whole set here.