Single on Valentine's Day?
Zulu Alpha Kilo and Pizza Pizza have your back
February 14, 2023
This Valentine's Day, Cupid is shooting his arrows toward singles for the one day from 6pm to 9pm. Zulu Alpha Kilo developed the Pizza Pizza "Singles for Singles" program which celebrates singles by offering a free single slice of cheese or pepperoni pizza to guests that identify as single. They also cleverly changed their client's name from Pizza Pizza to simply Pizza in honour of singles.
This program fits into the brand's platform conceived by Zulu Alpha Kilo "Everyone Deserves Pizza".
“We often say actions speak louder than words. And this program is a fun example of what Everyone Deserves Pizza is all about.”
Brian Murray, Chief Creative Officer at Zulu
Singles visit one of the five participating restaurants across the country to claim their free slice—cheese or pepperoni. They only need to show the Pizza Pizza app on their phone. The program is being supported through PR efforts led by spPR Inc. Relations and with geotargeted digital media planned by Media Experts, and in conjunction with Pizza Pizza’s in-house Marketing team.
Client: Pizza Pizza
Agency: Zulu Alpha Kilo
Creative Chairman: Zak Mroueh
Chief Creative Officer: Brian Murray
Creative Directors: Michael Siegers, Jonah Flynn
Art Directors: Samantha Lee, Tanios Nims, Michael Siegers
Copy Writers: Shelagh Moore, Jonah Flynn
Designer: Ana-Marija Vlahovic
Account Team: Alyssa Guttman, Ariana Galante, Alex Berube
Strategy Directors: Heather Segal, Cameron Fleming
Clients: Adrian Fuoco, Amber Winters, Adam Williamson, Ivy Yu, Raymond Luk
Media Agency: Media Experts
Media Team: Kareem Boulos, Faebri Michetti, Tamara Kassouf, Lily Lazzara, Blake Goldring
PR Agency: SP Public Relations Inc.
PR Team: Sonia Prashar, Catherine Heroux, Nikita Shivdasani, Aileen O’Sullivan
Production House: Zulubot
Post Production Producer: Adam Palmer
DP/Editor/Online: Can Yuksel
Audio Engineer: Noah Mroueh