So Fresh, So Clean

May 4, 2015

So Fresh, So Clean

Valentine's Day campaign for 7-Eleven

Whether in a linen factory or on the Palais, ad agency 123w scrubs the traditional agency model in favour of a tidy new approach

In little over a year, One Twenty Three West (123w) went from operating out of an East Vancouver garage to being keynote speakers at Cannes to making the shortlist for Marketing magazine’s 2014 Agency of the Year.

However, approaching its building in a central neighbourhood of low-lying industrial units yet to be gobbled up by greedy Vancouver condo developers, there’s no evidence of one of Canada’s hottest new shops. There is a sign, but it says “ALSCO: First in Textile Services Worldwide.”


123w is probably the only agency in the world located inside a working linen factory — or, as co-founder Jeff Harrison calls it: “A time capsule of cool stuff.”



To read how 123w makes it work in this unconventional environment, check your local newsstand for the May/June 2015 edition of Applied Arts. You can also subscribe with a print/digital combination, or purchase single digital copies on our virtual newsstand


In the meantime, browse this extended gallery of 123w work below and in the top slider.


123w co-founders, from left to right: Scot Keith, Rob Sweetman, Bryan Collins and Jeff Harrison



"Free Air" for Kal Tire



Valentine's Day campaign for 7-Eleven



"Beer on the Pier" for Muskoka Brewery



Mad Tom IPA hoarding for Muskoka Brewery



Bottle and six-pack design for Detour beer by Muskoka Brewery



"Stop Adjusting" for SAXX Underwear



Stills from 123w's website featuring crowd-sourced talent



"Paid for in Meat" for Montana's Cookhouse



123w used real women's bodies to create the branding for Diane's Lingerie



Diane's Lingerie campaign