Spark44 Helps Ring in Land Rover’s 70th
October 2, 2018
Spark44’s newest campaign brings a Canadian twist to a British milestone.
Land Rover has a long and interesting history. To showcase the history it has in Canadian lives, Wonder Screen, a Toronto-based production company, produced a 3-minute campaign video for Spark44, a joint-venture agency.
The video retells the 60-year-old adventure of two Canadians; biologist and ecologist Bristol Foster and artist and naturalist Robert Bateman, who travelled around the globe in a custom-built Land Rover Series I.
“We wanted to share this remarkable adventure to inspire the next generation of Canadian explorers,” says John Bastawrous, social media strategist, Spark44. “Their entire journey, and the spirit they embodied throughout, truly epitomizes what Land Rover stands for.”
The trip started in July of 1957 and took Foster and Bateman 14 months to complete, covering four continents. The video is a mash-up of both footage from the original trip and new footage of Foster and Bateman in the renewed Land Rover, the Grizzly Torque. The new footage was filmed on Salt Spring Island, B.C. The original car was restored after being rescued from a scrap yard in the B.C. interior.
During the original trip, Bristol drove and filmed and Bateman painted each country they visited, 19 in total.
The video, which was directed and edited by Reilly Saso, owner, director and producer of Wonder Screen, shows the Grizzly Torque in muddy roads and slippery conditions. This is a testament to the virtue of Land Rover, which is known for it’s all-terrain capabilities. This video is the first to feature Canadians and can be seen on Youtube and social media channels.
“This story was eclipsed only by the storytellers themselves,” adds Saso, who spent three days with the Batemans while filming. “What a journey, and what an honour to have been able to relive it with them.”
- Sabrina Gamrot