The biggest Subaru ever is so big that it can’t fit into ad spaces
July 15, 2021
Subaru takes pride in their vehicles’ go-anywhere capability with their rally-bred AWD model lineup, there are few places a Subaru isn’t a perfect fit. Except for maybe OOH.
With the launch of their largest vehicle ever, the Ascent, Toronto-based Zulu Alpha Kilo wanted to stress just the size of the three row 7-8-seater SUV still very capable new Subie.
The new ads are so big they exceed the frames of the media space provided, one needs to be curved to fit the parameters of the metal frame, and the final poster had to be folded like an accordion to help the oversized poster fit within the frame and under the glass.
“When this idea first came up, we knew right away this would be a great way to bring attention to the Ascent,” said Wain Choi, Executive Creative Director of Zulu Alpha Kilo. “These ads will encourage people look at them and think about the Ascent in a whole new way and that’s what we ultimately want.”
About Subaru Canada, Inc:
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 94 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.
Client: Subaru Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
Group Creative Director: Gerald Kugler
Writer/CD: Jonathan Smith
Art Director/CD: Patrick Shing?
Clients: Gary Sappleton, Cynthia Bouris, Don Durst, Curtis Lang
Account Team: David Tremblay, Lauren Boultwood, Hayley Blackmore
Planning Team: Carly Miller
Producer: Teresa Bayley, Houng Ngui
Media Agency: OMD
Photographer: Chris Robinson (Fuze Reps)?Mac Artist: Jeannette Downes
Printer: Pattison Outdoor