Turning the Table: Jean-Phillipe Dugal
TAKING A LOOK AT WORK BY OUR 2021 STUDENT AWARDS JUDGES
September 17, 2021
Our 2021 Student Awards judge, Jean-Philippe Dugal began his career in 2010 in the design studio at TUX, an agency that specializes in fashion and design. He is humbled by the acclaim his work has received for renowned brands including Aldo, Elizabeth Arden, Lancôme, L'Oréal Paris and, since joining lg2, Hydro-Quebec, the Montreal Museum of Fine Arts, Parc Olympic, Natrel and Le Diamant. In 2017, he was nominated at the palmarès for Infopresse's '30 under 30' leaders of tomorrow. He's a multiple Cannes Lions winner and has won numerous other prestigious prizes including from the ADC, Clios, The ADCC, The One Show, Marketing Awards, and others. We asked Jean-Phillipe to share a project with us he found particularly successful or was a favourite of his. What he picked, as you will see below, is truly inspiring and shows how creative minds can produce creative solutions to complex problems, be they for an international client, or for the betterment of humanity.
What were some unique features of the campaign?
This campaign was unique because we created the world's first educational transgender toy. This toy was entirely created by us, and we also secured all of the financing. The idea was shared all over the world and we received an incredible amount of love. We also received numerous prizes like a Silver Cannes Lion, a Silver at The One Show and a nomination at the prestigious Prix Droits et Libertés of Quebec.
What were the success stats or indicators?
Since 2018, Sam has exposed the transgender reality to children. The toy was part of the 2017-2022 Québec's Ministère de la Justice Government Action Plan against Homophobia and Transphobia. It will take time, but the mission is to educate the next generation and stop transphobia before it starts. The toy already changes life because it materializes this reality, and gives hope to every child who questions their gender identity.
Can you give us some "peeks" behind-the-scenes?
It took two years to create, finance, test and distribute this project. Off the record, we even created a KickStarter for this project that didn't work. It was a big bump in this project ... but we found another way to finance it. We never stopped believing in this idea. Now, I can say it's the key.
Why is this particular project a fave?
I've had the honour of working on a lot of big brands ... meaningful, with great outcomes. But, this one has an emotional charge that no others have. For me, it was a social mission.
Can you give us your opinion on what you think made this project a success?
If you propose a real, simple and understandable solution to a true problem (based on an insight), you've got it. The solution can be graphic or not. Just be sure you align everything on the idea. AND, believe in it. Go get it.
We can’t thank Jean-Phillipe enough for taking the time to judge our Student Awards and for sharing this truly impactful project with us. He is putting good out into the world and you can see more of his work at his LinkedIn here and his Behance here.