Turning the Table: Marie-Pier Gilbert
A look at amazing work by our 2021 judges
July 9, 2021
Marie-Pier Gilbert is Creative Assistant Director, Design at lg2 in Montreal where she has been a designer for nearly a decade. She has worked on major brand and packaging transformations for Boréale, Keurig (Timothy's), Lesters, Naturoney, and Natrel, and her work has been lauded by The One Show, Grafika and us, Applied Arts. We also had the pleasure of having her as one of our 2021 Design judges. Gilbert has a passion for brands, and believes that there are no small projects. We asked her to share a project she was particularly pleased with and she chose a brand redesign that features all creatures big and small.
Founded in 1953, Zoo de Granby is one of Quebec’s major tourist attractions seeing over 500k visitors annually. Tasked with rebranding a beloved attraction that features a menagerie of creatures, Gilbert and her team’s redesign evokes the zoo’s denizens rather than directly illustrating them. The zoo inspires and enlivens the imagination of its visitors and the rebrand does so as well with the three letters of the word “zoo” placed on different patterns and taking different shapes and sizes reflecting the fauna of the favourite attraction.
“To Quebec residents, Zoo de Granby is an icon, somewhere you visited as a child with your family,” states Gilbert. “It was truly an honour to work for a brand as iconic and as inspiring as this one. Visiting the Zoo with design in mind was a completely different experience, animals are such a wonderful theme; I fell back into childhood.”
To see more of Gilbert’s design be sure to check out her Behance here!