TURNING THE TABLE: SOPHIE RUBIN
A LOOK AT AMAZING WORK BY OUR DESIGN AWARDS JUDGES
June 24, 2022
Applied Arts 2022 Design Awards judge Sophie Rubin of Switzerland's WePlayDesign is a studio where work covers all areas of creativity from art direction to type design, visual identity to motion design, interactive design to generative design. Sophie caught up with us to share their latest project for the Filmar en América Latina, one of the most important events dedicated to Latin American Cinema and Cultures in Switzerland.
What were some unique features of the campaign?
Last year, to develop the visual identity of the 23rd edition of the film festival "FILMAR en America Latina" we explored the myths that cross Latin America and their contemporary interpretation. Inspired by the characters of multiple carnivals or indigenous peoples and their rituals. The challenge was to show the richness of the continent and to create intriguing characters that could tell a story. We approached the masquerade as a space where we play, replay and reinvent ourselves.
Can you give us some "peeks" behind-the-scenes?
We had to work with a small budget to make the costumes for the characters, so we couldn't get professional costume designers. So we had to make the costumes ourselves, we went through moments of excitement and moments of discouragement. We had to be creative and agile to imagine the characters and above all to finish the costumes in time for the photo shooting.
Why is this particular project a fave?
In general, we like to design and develop visual and sound universes, static and dynamic. But what we particularly appreciated in this project is not only developing an original and rich universe through the creation of these characters, but we also brought them to life in front of the camera by giving them a character and an attitude that are unique to them.
Can you give us your opinion on what you think made this project a success?
These characters were unexpected in the Swiss landscape. They drew attention, they brought a little exoticism and colour during November. The visual identity, static or animated, displayed large in the public space challenge by the stature and the attitude of the characters who seem to want to establish a dialogue with the spectators.
A huge thank-you to Sophie for helping to select the 2022 Applied Arts Design Awards and for sharing her latest project, which you will see grace the pages of the 2022 Photography, Illustration and Design Awards Annual out later this month.