Union's Rica Eckersley
Educating students on LGBTQ+
September 6, 2019
Rica Eckersley is the creative director at Toronto's UNION.
Rica has spent over 15 years helping brands find their unique voice and shaping their narratives across multiple platforms. Her keen sense of insight and love of storytelling have helped her create memorable campaigns for clients such as Virgin Mobile, IKEA, Jamieson Vitamins, and Weston Bakeries. Her work has been recognized by The One Show, Communication Arts, the Epica Awards, the Advertising and Design Club of Canada, and more. Rica is also one of the founders of Fierce Mama, greeting cards that celebrate the working power mom.
Here's a look at Union's campaign LGBTQR Codes for The Get REAL Movement
According to Eckersley, the 2018 Ontario government ban on LGBTQ+ education from schools created an opportunity. We knew that students were frustrated by not having access to the LGBTQ+ curriculum, and we also knew that if there’s one thing students constantly have access to…it’s their phones.
That's why they created the LGBTQR Code, and turned students into secret teaching tools by turning their phones into an instant education. We put specially-designed QR codes on T-shirts and gave them to students. Other students simply had to scan the QR code in order to get access to the LGBTQ+ education that the government was denying them.
Find out more at unioncreative.com