Vancouver-Based Will shares the goodness
What feeling good looks like
September 27, 2023
Working with production company Boldly, Will created a series of online videos that focus on that moment of pure joy a pet feels when they feel good. "We didn’t want to make the typical pet food commercial," says Petcurean Marketing Manager, North America, Anabel Immega. "We wanted to focus on the benefits of our product, but do it in a way that’s both relatable and memorable. We wanted to find a way to connect with every pet parent who’s ever watched their pet express how happy they are.”
The team at Will built the campaign on what feeling good looks like. “Animals don’t hold anything back”, says Will Creative Director Danielle Haythorne. “And when they’re feeling good, they tend to share it in the most uninhibited and beautifully care-free way. This became our creative springboard for the new campaign”.
The campaign, “Feeling good feels good,” will run until December 15, 2023 across Canada and the US, on Instagram, Facebook and YouTube.
Will is a creative agency that focuses on the development and amplification of brands through a strong, strategic sense of purpose and emotional connection. Launched in October 2014, Will employs 37 full-time staff, and works across most major industries. Clients include Mill Street Brewery, Stanley Park Brewing, BC Ferries, Canadian Paralympic Committee, and Vancouver Whitecaps FC, Destination Vancouver, Banff & Lake Louise Tourism, Lush Cosmetics, Royal Roads University, COBS Bread, Canada Games Council, Trail Appliances, Doctors Manitoba, Ocean Wise, Teck Resources, Winegrowers of BC, and and Think Tank.
About Go! Solutions
Go! Solutions is a premium dog and cat food brand offering functional, solutions-oriented recipes crafted by expert pet nutritionists. Made with premium-quality ingredients, Go! Solutions recipes are formulated to address common dietary issues and preferences to satisfy picky eaters and support strong muscle development, healthy skin and a shiny coat, food sensitivities, and healthy digestion and weight control. Each nutrient-dense recipe is carefully crafted to provide relief to pet parents looking for expert solutions for their pet’s dietary needs, to help dogs and cats look and feel their best. Recipes contain complete and balanced nutrition and a drool-worthy flavour that pets love. Go! Solutions is a flagship brand of Petcurean’s family of premium-quality pet food products.
Great campaign! Congrats Will!