What a Way to Make a Whiskey
Troll Co. and 123w celebrate blue-collar America with new bourbon whiskey, Five Nine
April 21, 2022
As part of the brand identity work, One Twenty Three West created a brand platform, name, logo, full product packaging suite, brand guidelines and social media campaign.
"The vision for the design for the Five Nine brand was rooted in embodying that blue collar lifestyle, the juxtaposition between the grittiness of hard work in contrast with the appreciation for the quality and sophistication of a well-crafted whiskey,” explains Mo Bofill, Creative Director and Partner at One Twenty Three West. “This was truly a great partnership of co-creating with the Troll Co. team to bring this to life."
Five Nine Whiskey
One Twenty Three West
Creative Director: Mo Bofill
Creative Director, Copywriter: Pierre Chan
Associate Creative Director, Design: Eric Seymour
Strategy: Catherine Piercy, Sammy Rifai
Producer: Ninette Aves
Account Management: Scot Keith, Natalie Wu, Andrea Tam, Kellen McGerrigle