Wunder's new campaign for NSCDA
Timestamps effectively stops TV bingers
October 27, 2023
Stephen Flynn, Creative Director at Wunder, shared their recent campaign for the Nova Scotia Career Development Association (NSCDA) which is now officially in market.
In short; NSCDA is encouraging people to become Career Development Professionals, a job where you get to help other people find meaningful careers. It’s purpose-driven work with a lot of other benefits you might not get at your typical entry-level job. Things like work-life balance, health benefits, and of course job satisfaction.
So, to reach their younger target audience Wunder launched a campaign called Timestamps to stop binge watchers in their tracks. They scoured hundreds of TV shows for Timestamps that would allow us to highlight the reasons why a career as a CCDP is a great option. Using this familiar timestamp format that frequently makes its way into yearbook quotes and comment sections on social, they not only grabbed the attention of their audience, they forced them to engage with their ads (and take photos). Wondering what's on the side of that Timestamp? To save you from opening Netflix, here’s one of the payoffs:
Congratulations on a great campaign!