Identity Rx: Cidrerie Milton

July 26, 2017

 

lg2 rebrands Les Vergers de la Colline

 

Quebec cider company Les Vergers de la Colline recently tapped lg2 to develop a new name and visual identity for its brand, heavily influenced by apple green and orange accents. The newly monikered Cidrerie Milton boasts a new line of packaging for its craft beer–inspired line of ciders, Cid, as well. 

 

“For Cid, we created a style that manages to be both classic and fun," says David Kessous, creative Director, design at lg2 in a release. "Four illustrations featuring an animal and apple come to life on the packaging in a comical way. We pay tribute to the company’s boldness while effectively speaking to a younger target.” 

 

Check out the other brand elements, including Cid, below. 

 

 

 

 

 

 

 

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