Life is rough. Beer is smooth.

Packaging Illustration - Single

2020

Ogilvy Canada

Winner: Ogilvy Canada Executive Creative Directors: Alexandre Emond-Turcotte, Hugues Morin Illustrator: Mathilde Filippi Art Director: Antoine Dasseville Designer: Amelie Touchet Copywriter: Simon Blaquiere Designer: Mathilde Filippi

"Life is rough. Beer is smooth." That's La Knowlton Co. Brewery's philosophy and tagline. This beer can label illustrates this concept with a short, darkly humorous comic strip.