Perspective change

Advertising Photography - Series

2011

Christian Schmidt
e: info@christianschmidt.com
w: christianschmidt.com

Photography: Christian Schmidt Creative Direction: Thorsten Altmann Art Direction: Jean Pierre Gregor Copywriting: Till Koester Photography Producer: Add Pictures Director: Martin Kraus Post: Recom Art Buying: Betina Tetens Ad Agency: Saatchi&Saatchi Duesseldorf Client: Sabine Sageb

"Perspective change" is a campaign for the Toyota Hybrid model Auris.The campaign idea is to show the world from a different perspective; the perspectiveof the earth itself, to visualize the perspective change of thinking of the people and consumers and the sensitity for the earth, nature and world we are living in.