Arctic Fire

Advertising Illustration - Series


To launch the GE Café refrigerator, we focused on the stand-out new feature of the instant hot water dispenser. And there was no better way to exemplify an ice-cold source of heat better than arctic animals breathing gratuitous amounts of fire.

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BBDO Toronto Ad Agency: BBDO Toronto Client: Mabe Executive Creative Direction: Carlos Moreno, Peter Ignazi Writer: Jordan Hamer Art Direction: Spencer Dingle Producer : Kay Izzard Production House : Estilo 3D Digital Imaging: Jano Kirijian Production Artist: John Rodrigues VP, Group Account Director: Rebecca Flaman