Hoopla Donuts

Small Business Complete Design - Series


t: 403-510-3544
e: jonathan@daughtercreative.com
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Winner: Daughter : Daughter Creative Director: Jonathan Herman, Stephanie Kochorek Account Director: Jill Dewes Designer: Lyndsay Wasko Photographer: Brendan Stephens, Michelle Johnson Packaging Printer: Great Little Box Co.

From naming, to a custom typeface for a logo, alongside packaging and a website, we crafted an identity that like the flavour of these donuts is anything but understated. Walking into the office with a box is akin to holding a mini-parade. The only drawback, people see you coming, so downing a dozen in secret — not so easy to do.