It Looks Like Me
Motion - Series
This series of spots for the 2016 United Way national campaign delves into the stories of real people who have been supported by the organization. The concept was to allow for the story to unfold in a single seamless take and show viewers who the people United Way support really are and how they're lives have been enriched.
Goh Iromoto Director, Content Marketing: Adrienne Clarke Copywriter: Ashley Durk & Adrienne Clarke Director / Cinematographer: Goh Iromoto Line Producer: Courtney Boyd Colourist: Jason Zukowski Re-recording Mixer & Sound Design: Joe Barrucco Motion Designer: Jay Smith