Seeker is a first-of-its-kind travel planning tool that measures biometric and behavioural reactions to understand where your heart truly wants to go. The live experience tests affinity for travel motivators measured through heart rate, levels of stress/calm, and brainwaves. Data is animated in real-time into portraits of personality, as unique as a fingerprint, suggesting bespoke destinations. An online version of “Seeker” mirrors the live event using the webcam to monitor heart rate.
Winner: Cossette : Cossette Global Chief Creative Officer: Carlos Moreno, Peter Ignazi Associate Creative Director: Rachel Abrams, Jake Bundock Copywriter: Rachel Abrams Art Director: Jake Bundock Agency Producer: Erica Metcalfe Account Director: Daniel Dolan Group Account Director: Melissa Levenberg VP, Brand Director: Michelle Perez SVP, Director Client Services: Janis Lindenbergs VP, Strategist: Kevin McHugh SVP, Strategy: Rosie Gentile Production House: The Mill Audio House: Antfood Website Design: WILD Media Agency: Cossette Media Client: Le Club AccorHotels