Yataï 2019

Entire Promotional Design Program


Baillat Studio
e: info@baillat.ca
w: baillat.ca

Winner: Baillat Studio Creative Director: Jean-Sébastien Baillat Art Director: Louis Dolle, Olivia Chan Graphic Designer: Louis Dollé, Flora Wierzbicki, Olivia Chan Motion Graphics Artist: Andréanne Dumont, Olivia Chan Project Manager: Véronique Thibault

A silkscreen-style design for the second year of this Japanese street food festival. In keeping with the event’s simple and playful spirit, we opted for a more minimalist look by focusing on two contrasting colours—pink and blue—and two graphic components: a Maneki character and a Japanese typeface. The bold processing of these two elements gave them a softer, somewhat simpler look.