Banques alimentaires Quebec 2013 Annual report
Annual Report - Single
lg2boutique Creative Direction: Claude Auchu Designer: Romain Albertini Copywriting: Pierre Lussier Account Manager: Marion Haimon Account Director: Catherine Lanctot Copywriting: Valérie Forget Print Producer: lg2fabrique
For two years the Annual Report of the association has been presented as a can of food, the recognized symbol of a food donation. The theme this year utilizes the can as content as opposed to as a container. In fact, as the can rolls out and we see more of the label, we see it is a bank to collect funds, while the label sensitizes people to the association’s message.