UBC Donor Recognition

Environmental/Signage - Single

2016

PUBLIC
t: 604-738-4323
e: susan@publicdesign.ca
w: publicdesign.ca

PUBLIC Creative Direction: Susan Mavor Associate Designer: Scot Geib Designer: Sarah English, Rafaela Kirloss, Kyle Elderhorst Landscape Architect: PFS Studio Lighting: CDM2 Lightworks

This work recognizes the contributions of 4,300 donors to UBC's $2B “start an evolution” campaign. Placed at a key intersection, this work creates a dynamic meeting point and bright spot on dark, rainy days. Names are engraved into triangular, internally-lit columns which form an interactive light show from dusk. Magenta colour ripples along the blue-green light of the installation as a viewer approaches, emulating the “ripple effect” brand identity of the campaign.