Alouettes de Montreal

Entire Design Program



: , , Winner: GRDN Design & Experience: GRDN Special Collaborator: Vice Media Photographer: L'Éloi Styling: Teamm Motion Design: Studio Nord Est

Founded in 1946, the Montreal Alouettes football team has a rich history that has marked the city. The team, which has changed identities four times in recent decades, began a brand transformation process in 2017 to begin a new chapter in its history. We needed to build the foundation to engage a new generation without alienating current fans. From logo to uniforms to communications and events, we have supported the organization in creating a new brand experience.