Entire Design Program - Campaign
Principal Art Director: Bryan-K. Lamonde Project Coordinator: Mathieu Cournoyer Web Designer: Bruno Cloutier Web Developer: Bruno Cloutier Designer: Dominic Baron-Chartrand
Papier is a contemporary art fair featuring works on paper. For its second edition, Papier ordered a redesign of its branding. This was implemented in printed communication, but also in the space where the event was held and on their website. The goal of the event is to attract a new audience, younger and less familiar with art collecting. The design is centered upon maintaining the material nature of a sheet of paper.