Salon du livre de Montréal 2017
Entire Design Program
Principal Creative Director: Patrick Pellerin Art Director: Bryan-K. Lamonde Designer: Marie-France Gaudet, Dominic Baron-Chartrand Web Designer: Bruno Cloutier Illustrator: Nicolas Ménard Programmer: Bruno Cloutier Animator: Nicolas Ménard Programmer: Natalia Galliani
A prominent font is paired with the illustrations, on the posters for example, in such a way that the information and typography engage in a dialogue with the characters in a deconstructed grid. For this campaign, we collaborated with Nicolas Ménard to create a series of funny and grotesque characters in various reading positions. Each character is animated and can be used in moving applications, individually or grouped, as well as in print pieces.