Chip That Grips
Consumer Magazine Advertising - Single
Nancy Karpus (BBDO Toronto)
Executive Creative Direction: Ian MacKellar Art Direction: Julie Nikolic Copywriting: Greg Buri Account Director: Cheryl Gosling Print Producer: Kathie Hinsta Typographer: John Rodrigues Client: Frito Lay Canada Account Supervisor: Charmaine Ho Ad Agency: BBDO Toronto
To demonstrate that Ruffles chips have incredible dip gripping power, we created an incredible magazine gripping insert.