ARTV Ident

Broadcast Graphics - Series


Olivier Charland

Olivier Charland Client: ICI ARTV Director: Olivier Charland Director of Photography: Simon Duhamel Music/Sound: XS Music Project Coordinator: Myriam Girouard

The TV channel needed new idents and fillers to reflect their new slogan Couleur Culture (Colour your Culture). To reflect that slogan, we went with split screens of simple action in very graphic and exuberant sets. Each scene creates a reaction to the other, combining mixing unexpected result and sounds to bring joy and quirkiness to the channel. We mixed live action footage with stop-motion to create the unexpected and seamless result desired.