Consumer Products - Single
Katherine Duerdoth (Rethink)
Rethink Client: FGL Sports (Sports Experts) Creative Director: Nicolas Quintal Copywriter: Xavier Blais Art Director: Maxime Sauté Strategist: Pascal Routhier Creative Director: Chris Staples, Ian Grais Account Manager: Alexe Dupont Account Director: Alex Lefebvre Production Company: NovaFilm Director: David Poulin Producer: Alexis Dubosc Director of Photography: Maxime Valsan Creative Tech : Cortex Studio Media: Touché!
An interactive display equipped with a thermal detecting camera was installed above the stairs in a Montreal subway station. When people chose the stairs they received a discount based on how high their body heat rose.