Advertising - Series
Palak Kapadia, Yashashree Samant, Apaar Singhal, Ria Kulkarni, Jersey City, NJ
Program: Copywriting Portfolio Program
School: Miami Ad School Mumbai
Instructor: Deep Chabbria
Winning Entry: vimeo.com/410854528
76% Americans drive alone to work. It accounts for 1/3rd of all air pollution. People don't like to carpool because sharing a car with a stranger can feel awkward. What better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set 'Home' and 'Work' locations to identify drivers going along similar routes. We then match them over common music preferences. Encouraging them to carpool, we use music to help save the planet.