ParticipACTION Build Your Best Day
Public Service/Charity - Single
Warnings about childhood inactivity are ignored. Only 9% of kids get enough physical activity. Only 24% limit screens to the recommended 2 hours. To drive adoption of the Canadian 24-Hour Movement Guidelines, we had to reach kids directly and in their language. The gamified BuildYourBestDay.com website, challenges kids to build their ultimate day from a variety of fun activities– turning a boring government document into an experience that ensures your ‘Best Day’ meets the Guidelines.
Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Allen Oke Creative Director: Jon Webber Associate Creative Director: Geroge Ault, Gail Pak Writer: George Ault Art Director: Gail Pak Executive Producer: Graham Budd Agency Planner: Ola Stolduska Account Director: Terri Mattucci, Robyn Morrissey Account Supervisor: Mike Johnson Web Developer: Thomas Schemmer Strategic Planner: Heidi Philip, Emma Brooks Production Company: Jam3 Creative Director: Pablo Vio, Adrian Belina, Greg Bolton Technical Director: Aaron Morris Producer: Greg Benedetto, Britney Sirianni UX Designer: Melissa Hernandez Lead Designer: Serene Wong Developer: Ragu Sivanandha, Benson Wong, Seongwoon Hong Motion Designer: John Flores Illustrator: Henrique Athayde Original Music: Apollo Studios Audio Producer: Tom Hutch Composer & Music Producer: Spencer Hall Client: ParticipACTION, Rachel Shantz, Philip Hatcher, Katherine Janson