Caesarstone Reveal

Design Miscellaneous - Series

2014

Community

Community Creative Direction: Art Mandalas, David Smulowitz Art Direction: Jenny Vivar Project Direction: Jesse Carere Associate Creative Direction: Justin Adam Account Manager: Rosemary Chau

Caesarstone is a manufacturer and distributor of quartz materials. They were hosting a launch event during Toronto Fashion Week and wanted to relate their brand to the fashion world. We developed an event centred on the design of six abstract statues showcasing their new product line, which would create high-fashion silhouettes when light was shined onto them. The event’s climax was the unveiling of the statues, with the silhouettes appearing like models on a runway.