The Love Triangle Pizzeria + Bar

Entire Design Program - Campaign


Lauren Riddle, Columbus, GA
e: lriddledesign@gmail.com
w: lriddledesign.myportfolio.com/work
Program: Graphic Design
School: Columbus State University

For this project, I chose to create branding for a fictional pizza restaurant and bar that caters towards a young and lively crowd. I created a playful logo based on the shape of a pizza slice paired with a fun handwritten-style font. Throughout the branding, a repeated circular pattern recalls pepperoni. I chose to use a vibrant and varied color palette to further the youthful aesthetic. The tagline Come for the Pie, Stay for the Vibes echoes this.