Sorelle and Co.

Retail Applications - Series


Sorelle and Co. is a Toronto-based, allergy-friendly bakery and café, bridging the gap between wholesome foods and luxury markets. Inspired by a mother's motivation to create a food destination for her five daughters' dietary needs, Sorelle and Co.'s mission is to create an elevated and sophisticated experience centred around worry-free food. The story of the sisters creates a narrative for the overall brand identity, lending itself to custom illustrations and a pastel colour palette.

Voice: 647-727-7107

Vander Brand Creative Director: Julie Vander Herberg, Anna Vander Herberg Art Director: Melanie Hong Client: Sorelle and Co. Printing Company: IPS Studio