Piknic Electronik 2016 Print Campaign: Served Fresh

Poster - Series


w: ethosmtl.com

ethos Creative Director: Gabriel Lefebvre Copywriter: Rachel Lecompte Photographer: Virginie Gosselin Retoucher: Lucas Bayzelon Pre-Press: Steve Desmarais

Piknic Electronik is an all-day electronic music festival celebrated throughout the entire summer. The event has a uniquely easygoing and family-friendly vibe. For the 2016 campaign, we illustrated the festival with combined images of picnic fruit and electronic DJ equipment in bright, surprising colours. Images were created by photographing real objects that were hand-painted in different colours. The campaign was featured in Montreal, Barcelona, Lisbon, Dubai, Melbourne and Santiago de Chile.