Piknic Electronik 2016 Print Campaign: Served Fresh

Poster - Series

2017

ethos
w: ethosmtl.com

Piknic Electronik is an all-day electronic music festival celebrated throughout the entire summer. The event has a uniquely easygoing and family-friendly vibe. For the 2016 campaign, we illustrated the festival with combined images of picnic fruit and electronic DJ equipment in bright, surprising colours. Images were created by photographing real objects that were hand-painted in different colours. The campaign was featured in Montreal, Barcelona, Lisbon, Dubai, Melbourne and Santiago de Chile.

ethos
Creative Director: Gabriel Lefebvre
Copywriter: Rachel Lecompte
Photographer: Virginie Gosselin
Retoucher: Lucas Bayzelon
Pre-Press: Steve Desmarais