Entire Design Program - Campaign
Population Above 500,000
Company: Community Creative Director: Jenny Vivar, Art Mandalas Designer: Julie Bisson, Ellen Micallef Copywriter: Cece Torchia, Trevor West
Looking to capitalize on the shared-economy trend by connecting hospitality workers with employers, New York-based startup Hyr approached Community to develop a complete brand identity and campaign, showing how one can elevate their lifestyle, one shift at a time. The escalating form of the logo demonstrates upward motion with rising steps, and a modular design speaks to fitting more into your schedule. Brand language highlights the transformation from working, to enjoying what you’re working for.