Hop City Brewing Co., Various Cans
Wine/Beer/Spirits - Series
Despite Hop City Brewing Co. being one of Ontario's most established craft beer companies, they were struggling for awareness in an increasingly crowded marketplace. A rebrand created a new suite of tools enabling bolder, more systematic visual identity expression, coming to life with an industrial-inspired vibe. Less clutter and visual noise were key. Defined grids and vibrant, solid, minimal colour let product brands shine, while product specific illustrations are simple yet expressive in their communication.
Art & Mechanical Creative Director: David Adams Designer: Jan Avendano Account Director: Michael Adams Illustrator: Jan Avendano, Andy Gonsalves