Festival TransAmériques - New Identity
Entire Design Program - Campaign
Compagnie et cie
Compagnie et cie Client: FTA - Hugo Couturier Creative Director: Mario Mercier, André Paradis Art Director: Simon Roy Designer: Julie Gauthier, Martine Canuel, Guillaume Lavallée Client Service Director: Mélanie Rudel-Tessier Director: Fly - Charles Bertrand Music/Sound: Matthieu Lafontaine
The Festival TransAmériques is known for its audacity and its ceaseless quest for strong performances. The Festival needed a vibrant, living identity, like the world calibre spectacles it offers Montrealers each spring. The new signature plays on the deconstruction of identity, forms and colours that illustrate current trends in contemporary dance and theater.