Amola Salt Branding & Packaging
Food - Series
Tasked with the redesign of a popular salt brand, we began by studying the rich history of salt trading merchants working in old port towns. We then painted the brand story with intricate decorum & distinct letterforms. Typefaces were selected for their mechanical, industrial traits to illustrate salt’s legacy. The end result is a visual language that blurs the line between necessity & luxury, masculine & feminine all while straddling the gifting and food categories.
arithmetic creative Creative Direction: Margherita Porra Photography: Makito Inomata Graphic Designer: Margherita Porra