Cirka - Brand identity
Premiums/Gift Items/Promotional Apparel - Series
Mario Mercier (Compagnie et cie )
Compagnie et cie Client: Cirka Distilleries - JoAnne Gaudreau, Paul Cirka Creative Director: Mario Mercier, André Paradis Art Director: Mario Mercier, Simon Roy Account Director: Mélanie Rudel-Tessier Producer: Sophie Simonnet Illustrator: Alain Pilon Typographer: Coopers & Brasses Photographer: Consulat - Mathieu Lévesque Web Developer: Lima Charlie - Yann Beauregard, Jean-Maxime Couillard
Our goal was to build a new brand from the ground up for a new spirits craft distillery located in Montreal. The distillery is creating high quality spirits as an expression of the province's terroir which is rich in botanicals from the Boréal forest. The spirits produced are inspired by the city's creative energy so the target was to create something that is part urban with a rural influence, and modern with a rustic edge.