NL Tourism - Crayons Newspaper (series)
Print Advertising - Series
Population Between 100,001 and 500,000
Company: Target Creative Director: Tom Murphy Creative Group Head: Kevan Kalyan Copywriter: Dave Sullivan, Jim Francis, Mark Hill Account Director: Ernie Brake Art Director: Anthony Taaffe Photoshop: Dejan Vuchichevic Production Manager: Cindy Wadden Account Manager: Alaina Kent Strategic Planning Director: Kerri Roche Director of Account Management: Catherine Kelly
In a world oddly bent on conformity, ‘Crayons’ delivered an irreverent approach that was ultra-refreshing to the audience. In NL, our most unassailable brand truth is ‘creativity’. This is a deeply colourful place, slightly off-kilter with the rest of the world, that’s been inspiring creativity for centuries. It is the opposite of the concrete jungle.