NL Tourism - Crayons Newspaper (series)

Print Advertising - Series

Population Between 100,001 and 500,000

2017

Target
t: 709-739-8400
e: info@targetmarketing.ca
w: targetmarketing.ca

In a world oddly bent on conformity, ‘Crayons’ delivered an irreverent approach that was ultra-refreshing to the audience. In NL, our most unassailable brand truth is ‘creativity’. This is a deeply colourful place, slightly off-kilter with the rest of the world, that’s been inspiring creativity for centuries. It is the opposite of the concrete jungle.

Company: Target
Creative Director: Tom Murphy
Creative Group Head: Kevan Kalyan
Copywriter: Dave Sullivan, Jim Francis, Mark Hill
Account Director: Ernie Brake
Art Director: Anthony Taaffe
Photoshop: Dejan Vuchichevic
Production Manager: Cindy Wadden
Account Manager: Alaina Kent
Strategic Planning Director: Kerri Roche
Director of Account Management: Catherine Kelly