McCain Kids Table

Young Blood Design - Single


McCain believes in “good people making good food that makes people feel good.” To extend that mission to help kids in their communities, we created “Kids Table,” a sub-brand for McCain’s fight against childhood hunger. Approachable typography and vibrant images of fruits and vegetables are mixed and matched to create playful personalities, reminding us what matters most to kids—fun—while supporting the belief that every child should have a seat at the table.

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TAXI Canada Executive Creative Direction: Darren Clarke Creative Direction: Dave Watson Designer: Andrew Passas Writer: Heather Hnatiuk, Mike Shuman Group Account Director: Talke Krauskopf Account Manager: Nicole Libfeld Agency Planner: Christine Maw Print Producer: Tracy Haapamaki