Craft Art Direction - Single
King Ursa, Toronto, ON
Executive Creative Director: Paulo Salomao Creative Director: Harisson Santos Associate Design Director: Ben Ruby Copywriter: Greg Bolton Animator: Miguel Natividad Digital Artist: Andrew Penchuk Director of Partnerships: Kristin Nikolaidis Account Manager: Lauren Reinhart Strategist: Taycia Chaplin Project Manager: Michelle Philpott
King Ursa developed an entirely new visual identity for Moosehead Breweries rooted in our Truly Canadian brand platform, combined with a new positioning and tagline ‘Stay Wild’. The visual identity is heavily influenced by Constructivist art and the design style is direct and effective, to direct the eye towards the subject and message. The style has experienced a second renaissance in street art and it embodies ‘Stay Wild’ as a key visual for the brand.