HWBP Brand Identity

Young Blood Complete Design - Complete


Higgins Would Be Proud is a Toronto based apparel company inspired by the founder’s pug. HWBP gives 10% of each purchase to ElderDog, a charity that helps take care of senior dogs and senior dog owners. The visual identity included a crest, business cards, wrapping paper and even a doggy bag as a way to package and deliver goods. We think Higgins would be proud.

Wunderman Creative Direction: Allen Kwong Art Direction: Ben Egnal