Happy Moving Day
Out-of-Home - Series
Genevieve Goizioux (Cossette)
Company: Cossette Client: McDonald's Chief Creative Officer: Antoine Becotte Associate Creative Direction: Vicky Morin Writer: Alexandre Emond Turcotte Art Direction: Simon Caspar, David Theroux Account Director: Andree Losier Account Executive: Annie Woang
In Quebec, there is a single day of the year traditionally reserved for moving: July 1, the day most leases roll over. To make a friendly nod to Quebecers on the move, a series of handcrafted visuals was launched around Montreal. The tapes that are so handy before and after a move were given a McDonald’s twist: masking tape, electrical tape, and packing tape were used to recreate iconic menu items.