Créa 2019 – It Takes Courage

Craft Image - Series


lg2, Montreal, QC

Client: Infopresse Creative Vice-President: Marc Fortin Creative Director: Marilou Aubin Art Director: Patrick Rochon Copywriter: Luc Dupéré Account Manager: Mathieu Girard Boudreault Producer: Mélanie Bruneau Production Company: Mathematic Studio Illustrator: Bertrand Bey, Gabriel Lebel Bernier Photography, Photo Editing, 3D: Le Quartier Stylist: Catherine Perron Model: Larry Dufresne

Up until 2019, the Créa Awards honoured the best in advertising creativity in Quebec. Under the tagline It takes courage, the Créa Award's final campaign focused on the hardship met on the path to winning a Créa. The shape of the Créa trophy became the focal point representing the journey – sometimes arduous and strewn with pitfalls – from the project brief to the awards stage.