CCM – ALL OUT

Craft Music - Single

2020

lg2, Montreal, QC
w: lg2.com

Client: CCM Creative Vice-President: François Sauvé Creative Director: Stuart Macmillan Art Director: Étienne Goulet Copywriter: Cameron Hudson, Luc Dupéré Vice-President, Strategy: Sophie-Annick Vallée Strategist: Laura Danino Account Manager: Justine Côté Account Director: Catherine Demers Rivard Producer: Alexandre Côté Director: David Poulin Director of Photography: François Gamache Production Company: Nova films Post-Production Company: Nova films Post-Production: Studio Éléments Sound Production: Circonflex Music/Sound: Paul-Étienne Côté Animator: Simon Bouchard Editor: David Poulin, Louis-Philippe Gagnon

Winning Entry: youtu.be/6Xdmokb2iYw

ALL OUT is CCM's new global brand platform, built on their own never-ending commitment to go all out, all the time, on and off the ice. It is proof that CCM lives by the same code as the players. A belief that the road to the next level never ends.