What happens Après, Raise a Glass, Helmet Hair

Craft-Typography - Series


Tasked with Ronald McDonald House BC’s 2014 Ski Challenge campaign, we took our inspiration from childhood crafts – namely, paper snowflakes – and created a series of hand-carved, typographic posters, each headline a nod to the event’s dual-nature of fun on and off the slopes.

Company: Cossette Creative Direction: Michael Milardo Associate Creative Director: Lisa Lebedovich Copywriting: Kate Roland Art Direction: Lisa Lebedovich Designer: Allison Chambers Producer: April Haffenden Photography: Anthony Redpath Director of Brand Services: Anne Buch Account Supervisor: Melissa Guillergan, Cambrea Strubin Client: Ronald McDonald House