The tissue for any issue

Out-of-Home - Series


t: 514-281-8901

Company: lg2 Client: Scotties Partner, Chief Operating Officer and Executive Creative Director: Marc Fortin Creative Director: Lysa Petraccone Group Director: Jacynthe Prince Account Director: Frédérique Perron-Thomas Account Coordinator: Marie Dubeau Labbé Copywriter: Marie-Ève Leclerc-Dion Art Director: Jonathan Lavoie Partner, Vice President, Strategy and Innovation: Anne-Marie Leclair Strategic Planner: Julie Bazinet, William Labelle Partner, Studio director: Frédéric St-Denis Illustrator: Shed Animation House: Shed

A series of three billboards based on everyday scenarios (slicing onions, losing a pet, cutting oneself when shaving), where Scotties is positioned as “The tissue for any issue” that helps solve the problem at hand. The illustrative style of the tissue box character, which is fun and friendly, allows for normally sensitive topics to be addressed and treated with a little humour, bringing a smile to people’s faces.