Greenpeace - Pay The Price
Advertising - Single
Winner: Rachel LeBlanc, Lee I, Marly Dichter School: Miami Ad School Toronto
Fast fashion is killing our planet - and yet, we're still buying into it. But, behind every piece, there's an environmental cost we don't pay for. So, to get shoppers to see the real cost of fast fashion, Greenpeace is using Instagram's buy button to change the price tag.